Be Fré
Natural Ingredients that are Effective, Healing and Restorative
Fré is an expertly created, stripped down hair care line designed with only what’s needed and none of the harmful additives that are not. Taking a cue from Mother Nature with her bountiful gifts, Fré uses natural ingredients that are effective, healing and restorative.
The Fré collection is enriched with a blend of exotic oils and amino acids that heal damaged strands while supporting blood flow to the hair follicle. This support increases the scalp’s suppleness resulting in a healthy hair-growing utopia.
Our History
Fré Essentials is more than just a professional hair care brand. Its name carries a powerful message: freedom and commitment to natural ingredients, free from harsh chemicals, designed to care for your hair and respect the environment.
It all began in 2014, when Marcela Negrete, its creator, already had more than five years of experience in the beauty industry. With a great talent for design and a clear purpose in her heart, she dreamed of a line that would not only offer real solutions to hair problems, but would also become an ally for thousands of entrepreneurs: salon owners and beauty professionals who deserved a brand that represented them, valued, and respected their work.
With the unconditional support of her family, Marcela decided to move to Miami. There, she began a tireless search for the perfect ingredients: those that reflected her essence, that were noble and natural, yet effective and environmentally friendly.
After three years of effort, testing, learning, and a lot of faith, Fré Essentials was born in 2017: a professional line that unites nature, innovation, and purpose.
But this story is just beginning.
The mission is still alive, and the search is not over.
Today we invite you to be part of this journey, hand in hand with God, toward a freer, more natural, and more beautiful future.